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Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing . Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift .
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, . CBS reports Payless invited a group of 60 fashion influencers to come shop at the pseudo boutique—which the brand set up at a luxury mall in .Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes.
The discount retailer sold shoes for as much as 0 before letting shoppers in on the secret that they were actually buying Payless styles.Lisa Contino, vp of marketing at Payless, and Doug Cameron, chief creative officer at DCX, spoke to Adweek about the campaign’s origins and its logistics, which included creating a fake digital.
In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: . Payless' "Palessi" store tricked brand-seeking customers into buying their products at incredibly high "designer" prices by simply putting a fake designer label on them. Honestly, . Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013. Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'.
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
CBS reports Payless invited a group of 60 fashion influencers to come shop at the pseudo boutique—which the brand set up at a luxury mall in Los Angeles—and sold them Payless shoes at an 1800 .Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes. The discount retailer sold shoes for as much as 0 before letting shoppers in on the secret that they were actually buying Payless styles.
Lisa Contino, vp of marketing at Payless, and Doug Cameron, chief creative officer at DCX, spoke to Adweek about the campaign’s origins and its logistics, which included creating a fake digital.
In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: DCX Growth Accelerator) A. Payless' "Palessi" store tricked brand-seeking customers into buying their products at incredibly high "designer" prices by simply putting a fake designer label on them. Honestly, it was a. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013.
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
CBS reports Payless invited a group of 60 fashion influencers to come shop at the pseudo boutique—which the brand set up at a luxury mall in Los Angeles—and sold them Payless shoes at an 1800 .Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes.
The discount retailer sold shoes for as much as 0 before letting shoppers in on the secret that they were actually buying Payless styles.Lisa Contino, vp of marketing at Payless, and Doug Cameron, chief creative officer at DCX, spoke to Adweek about the campaign’s origins and its logistics, which included creating a fake digital. In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: DCX Growth Accelerator) A.
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