why did yves saint laurent rebrand | why did st laurent rebrand yves

2024-11-23T10:08:01 | By dior magnetic card holder , DOD blog

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The Ready-To-Wear line, originally branded “Saint Laurent Rive Gauche" in 1966, will be re-named “Saint Laurent Paris.”

Ralph Lauren is executive chairman and chief creative officer of Ralph Lauren, his all-American fashion empire. He controls 85% of the voting rights. There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion .

When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the . Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane .Discover the reason behind YSL's iconic name change to Saint Laurent! Unveiling the brand's rebranding strategy, this video takes you on a journey through th. Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new .

In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway . What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the .Many decried the rebrand as an egoistic erasure of not only YSL’s origins, but also its eponymous co-founder and designer. Long-time stockist Colette parodied the new logo with shirts reading .

The Ready-To-Wear line, originally branded “Saint Laurent Rive Gauche" in 1966, will be re-named “Saint Laurent Paris.” There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.

Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took over.

Discover the reason behind YSL's iconic name change to Saint Laurent! Unveiling the brand's rebranding strategy, this video takes you on a journey through th. Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013.In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at its presentation, it literally changed the course of fashion.

yves st laurent name change

What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the house to its truth, purity and essence — and taking it into a new era" while "respecting the original principles and ideals."Many decried the rebrand as an egoistic erasure of not only YSL’s origins, but also its eponymous co-founder and designer. Long-time stockist Colette parodied the new logo with shirts reading ‘AIN’T LAURENT/ WITHOUT YVES’; Saint Laurent retaliated by retracting their stock, starting a three-year cold war.

The Ready-To-Wear line, originally branded “Saint Laurent Rive Gauche" in 1966, will be re-named “Saint Laurent Paris.”

There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.

Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took over.Discover the reason behind YSL's iconic name change to Saint Laurent! Unveiling the brand's rebranding strategy, this video takes you on a journey through th. Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013.

In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at its presentation, it literally changed the course of fashion. What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the house to its truth, purity and essence — and taking it into a new era" while "respecting the original principles and ideals."